EmBe is a proud sponsor of the See Us movement.
“It was time to fight for something I am passionate about. I feel like female empowerment is looked down upon by many people, and I wanted to fight for the women that aren’t willing to speak up, while also creating a platform for women that do want to come forward,” said Courtney Place, Augustana University senior volleyball player and founder of the See Us movement.
The See Us movement works to spread awareness about female athletes being underrepresented, sexualized, and judged based on appearance rather than ability. Founded by Place in February 2018, the movement has spread from the Augustana Universtiy campus to college campuses around the country. Social media drives the momentum as seen by the combined 1,400 followers between the @seeusmovement Twitter and Instagram accounts. See Us also raises money for the Women’s Sports Foundation, an organization dedicated to creating leaders by ensuring girls have access to sports. By selling apparel and organizing fundraisers, the movement has raised $1300 for the Women’s Sports Foundation.
Recently, Place was approached by male athletes who wanted to recognize the equality of females in their respective sports, thus I See was created. I See is a campaign by See Us that allows male voices to support female athletes. On November 27th, 2018, Augustana Public Relations Student Society of America (PRSSA) hosted See Us Night at the women’s basketball game. The event marked the launch of I See on a large platform.
Today marks the one year anniversary of the start of the See Us Movement.
“EmBe has a long history of empowerment, and Courtney’s work is a great example of the impact grass roots actions can have,” said Karen Lundquist, CEO of EmBe. “Courtney turned her passion into action around awareness and accessibility, and we’re proud of her connection with EmBe as she just finished an internship with us this winter.”
Follow @seeusmovement on Instagram and Twitter to learn more.
Article by Sara Waldner